Big name and upscale chain stores rent space on Prospect, as do locally owned one-of-a-kind boutiques.

You can go lingerie shopping at Victoria’s Secret (1111 Prospect St., 858/459-0688, www.victoriassecret.com) or the unique Neroli (7944 Girard Ave., 858/456-9618). Look for monochromatic women’s wear at White House/Black Market (7927 Girard Ave., 858/459-2565, www.whitehouseblackmarket.com), or a matching man’s tuxedo at Imperial Taylor and Formal Wear (7744 Fay Ave., 858/459-8891). Dozens more apparel stores, from the casual to the highest of high-end cluster in La Jolla.

Naturally, only the funkiest or fanciest jewels will do to complement the lovely clothing sold in La Jolla (a town whose name translates as “The Jewel”). You can browse in dozens of jewelry stores, from reasonably priced costume jewelry all the way up to designer diamonds.

For something fun and unique, head for The Artful Soul (7660 Fay Ave., 858/459-2009, www.artfulsoul.com) to check out everything from earrings and bracelets to purses and belts, all sparkling and creatively designed.

For local fine jewelry, visit Jewels by the Sea (1237 Prospect St. B, 858/459-5166) and Jewel of La Jolla (1250 Prospect St., Ste B20, 858/729-1849).

Elegant antique stores cluster in La Jolla, beckoning wealthy patrons to furnish and decorate their homes with the beautiful artifacts of the past. Pick up a great new piece for your collection at shops such as AJA Antiques & Art (955 Prospect St. E, 858/459-0333), Renaissance Art and Antiques (7715 Fay Ave., 858/454-3887), or the Girard Avenue Collection (7505 Girard Ave., 858/459-7765).