Seocho Sariwon $$
1321-7 Seocho-dong, Seocho-gu
HOURS: Daily 11:30 a.m.-10 p.m.
COST: Entrées ₩10,000-25,000
SUBWAY: Gangnam (Line 2)
Any place that bills itself as a “legendary” bulgogi (marinated beef barbecue) house runs the risk of inflating expectations, but in the case of Sariwon it’s not mere bombast—this really is one of the most renowned and consistently excellent places to sample a much-loved Korean specialty.
Sariwon’s beef is soaked in a blend of fruit juices and spices that gives it a tender, melt-in-the-mouth quality, and is accompanied by a generous range of fresh vegetables and dipping sauces.
The restaurant is large and perpetually bustling, but with its simple wood decor and warm service maintains traces of down-home character. Visitors are also likely to appreciate its extensive, reasonably priced wine list and innovative grills, which include vents that suck barbecue smoke away from diners.
© Jonathan Hopfner from Moon Seoul, 1st Edition