83-5 Myeong-dong 2-ga, Jung-gu
HOURS: Daily 11 a.m.-10 p.m.
SUBWAY: Myeong-dong (Line 4)
This nine-story mall with an arresting crystal-like exterior is the new centerpiece of the Myeong-dong shopping district. It houses outlets from dozens of prominent, youthful international brands, including the Seoul flagship store of Swedish “fast-fashion” retailer H&M.
Don’t miss the fifth floor, which is dedicated to budding local designers and contains a multitude of intriguing boutiques, among them jean specialist Bluewash Industry and Lupe, a vendor of funky T-shirts and accessories.
Noon Square also has plenty of places for shoppers to grab a bite or put their feet up.
© Jonathan Hopfner from Moon Seoul, 1st Edition