SESC and the City

Created in 1946, SESC is a private nonprofit organization whose role – to improve workers’ lives via access to education, culture, health, and recreation – is included in the Brazilian constitution and whose funding is assured by a 1.5 percent payroll tax imposed on Brazilian companies.

What to See in São Paulo’s Centro District

São Paulo has undergone immense transformations since its foundation in 1554. However, hidden away in its original downtown core are a few interesting vestiges of the city’s colonial past, which are all the more striking for being hemmed in by a forest of skyscrapers.

Moon Brazil

Journalist Michael Sommers guides travelers to the best that Brazil has to offer, from surfing, hang gliding, and enjoying the sizzling nightlife in Rio to venturing into the Amazon to witness the Meeting of the Waters, where the Rio Negro and Rio Solimões join to form the world’s mightiest river: the Amazon. Sommers also includes […]

Sun, Sand, and Seclusion in São Paulo

Visitors to São Paulo who pity the fact that its residents are landlocked in a seemingly never-ending urban jungle shouldn’t feel too sorry for them. After all, within a couple of hours by car (a couple more by bus) Paulistanos can easily access some of the most beautiful beaches on the entire Brazilian coastline, in which mountains and exuberant Mata Atlântica collide spectacularly with emerald green coves and bays lined with sugary sands.

Escape to Toque Toque (São Paulo)

One of the most interesting aspects of traveling around and researching a travel guide is the stories one comes across of people who unexpectedly, and sometimes radically, abandon “conventional” lives in search of alternative ones.

To Give… Or Not to Give… (Is that the Question?)

“To give or not to give,” is a perplexing question. When I first arrived in Bahia, I was in a quandary as to how to respond to beggars. I took cues from my friends who with seeming nonchalance, in a bantering or mildly irritated manner blew such people off.

Campos do Jordão: Brazil’s Switzerland

One of Paulistanos’ favorite getaways from the big city is Campos do Jordão (literal translation: Fields of Jordan). Only 2 hours away from São Paulo by car (3 hours by bus if you happen not to own a car – which is not the case of most people who frequent “Campos”), it’s often billed as Brazil’s Switzerland.

Brazil Scores Big with Museu de Futebol

The Museu de Futebol is located in São Paulo’s Estádio do Pacaembu, a fabulous Art Deco stadium that was completed in 1940 and inaugurated with much pomp and circumstance as the largest soccer stadium in Latin America.

Pastéis in the Rain

I really admire the courage of Paulistanos who go about their business relatively undaunted by the rain. Not even their enthusiasm for stopping at a street stand for a piping hot pastel has been dampened.

On the Avenue – Strolling São Paulo’s Main Drag

If you’re in the mood for a big city on a large scale, Sampa fits the bill. To experience the epitome of its raw bustling energy, impressive mix of architecture, and the incredible diversity of both its inhabitants and its offerings, head to the city’s main artery, Avenida Paulista.