Rocking Out at the Urinal

São Paulo [1] is justly famed for the eclecticism of its nightlife offerings, but in general the focus isn’t on what’s being performed in the bathrooms.

A fun exception to the rule, however, has been the latest publicity campaign launched by Billboard Music Brasil [2]. Instead of online ads or outdoor billboards, the Brazilian version of the American music magazine hired Brazilian ad agency almaBBDO [3], which came up with an idea that was not only creative, but downright pissy.

“Guitar Pee” consists of a guitar-shaped urinal that invites full-bladdered men with latent rock star fantasies to compose tunes using their creative juices (i.e. urine). The customized urinals are tricked out with sensor-mounted strings that play different notes when hit with varying degrees of pee pressure.

After aspiring Hendrixes and Halens finish their compositions and flush, a Billboard branded sign displays a number for them to copy. With this code, they can log onto guitarpee.com [4], and can subsequently stream, download, and listen to their solo effort – or “mPEE3.”

Currently circulating among the men’s rooms of various trendy São Paulo bars, Guitar Pee certainly does a good job of underscoring Billboards’s motto: “Music. We Know It Comes From Everywhere.”