The fishermen’s cooperative, Cooperativa Isla Bonita (Av. Madero pier, cell. tel. 998/134-6103, www.cooperativaislabonita.com , 8 a.m.–7 p.m. daily) offers pesca deportiva (sportfishing). Boats typically carry up to six people for the same price, and prices include nonalcoholic drinks, sandwiches, and bait.
Two trips are usually available, depending on the season: Pesca Mediana (US$50 per hour, 3–4 hours minimum) focuses on midsize fish, including snapper, grouper, and barracuda; and Pesca Mayor (US$250 for four hours or US$600 for eight hours) goes after large catch such as marlin and sailfish. Reserve directly at the pier.
Sea Hawk Divers (Av. Carlos Lazo at Av. López Mateos, tel. 998/877-1233, www.isla-mujeres.net/seahawkdivers , 9 a.m.–10 p.m. daily) offers comparable services for half-day offshore (US$350) and deep-sea fishing (US$450) trips.
JAX Sportfishing (JAX Bar and Grill, Av. López Mateos at Av. Rueda Medina, tel. 998/877-1254, www.jaxsportfishing.com , US$850) has an experienced English-speaking captain and offers all-day charters for a maximum of four anglers, assuring highly personalized service.