Despite the supernumerary virgins in the plaza church itself, another nearby hilltop shrine, locally known as La Capilla del Pedimento, also draws multitudes of pilgrims. You’ll find it near the clutter of roadside stalls about three miles (five km) back, east along the highway out of town.
At the stalls you can purchase nearly everything from food, drinks, and religious pictures and reproductions of the Virgin to milagros, candles, and flower gifts for her. Collect your offerings and follow the human flow north of the highway about a quarter mile to the small summit chapel.
There you’ll see a larger ceramic reproduction of the Virgin in a pink silken robe, heavily hung with milagro medals. For an appreciation of the annual mountain of adoration that the Virgin receives, stroll around behind the chapel and marvel at the pile upon pile of offerings, far too numerous to count or save, left by untold thousands of pilgrims.
Other commonly visited sights not far away from Juquila include the old Chatino center of Amialtepec and the spectacular 165-foot (50-meter) Cascada Chorro Conejos. Ask at your hotel desk for a guide to show you the way.