Because Copán Ruinas [1] is accustomed to tourists of all incomes, from backpackers to luxury travelers, hotels are available in all price and quality ranges. The majority are right in the center of town.
When arriving in town by bus, expect to be surrounded by a horde of young men who offer to help find a room in any price range and will give you a ride there for free. We strongly urge you to avoid dealing with these men and boys, who get a commission for taking you to a less desirable hotel or on an overpriced horseback ride. Spring for a mototaxi into town and get the room you really want, and arrange any tours through a reputable agency such as Basecamp or Yaragua [2].
Links:
[1] http://www.moon.com/destinations/honduras/western-honduras/copan-ruinas
[2] http://www.moon.com/destinations/honduras/western-honduras/copan-ruinas/tours