The Ester Lee (3803 SW U.S. 101, 541/996-3606 or 888/996-3606, www.esterlee.com [1], $91 and up) is a decades-old family motel complex, with some cottages on a bluff above miles of beachfront. All rooms have ocean views and fireplaces; some have kitchens and hot tubs. Pets are allowed in some of the cottage units, most of which have kitchens and fireplaces. It’s nothing fancy, but it’s just fine and a good value.
If you don’t mind a room that looks onto a parking lot rather than the ocean, high-season rooms can be found for less than $100 at the Sea Gypsy Motel (145 NW Inlet Ave., 541/994-2552 or 800/341-2142, www.theseagypsymotel.com [2]) and the Surftides Inn (2945 NW Jetty Ave., 541/994-2191 or 800/452-2159, www.surftidesinn.com [3]).
And weeknight travelers might want to consider staying at the Chinook Winds Casino [4] (1777 NW 44th St., 888/244-6665, www.chinookwindscasino.com [5], $79 and up), where ocean-view rooms go for about $80 Sunday–Thursday nights.
Links:
[1] http://www.esterlee.com
[2] http://www.theseagypsymotel.com
[3] http://www.surftidesinn.com
[4] http://www.moon.com/destinations/oregon/central-coast/lincoln-city/sights-and-recreation/casinos
[5] http://www.chinookwindscasino.com