Dale Earnhardt Inc.

1675 Dale Earnhardt Hwy., #3, Mooresville
877/334-9663
www.daleearnhardtinc.com [1]

HOURS: Mon.–Fri. 9 a.m.–5 p.m., Sat. 10 a.m.–4 p.m.;
extended hours during race weeks

COST: Free

Known as DEI, this shop was started in a three-car garage in 1980. In 1999, Dale Earnhardt moved the headquarters to a new 240,000-square-foot facility that fans call “the Garage-Mahal” for its sheer size and decadence.

The showroom is a memorial to Earnhardt and is filled to the brim with his trophies, photos, and memorabilia. One of the items on display is the Coca-Cola race suit he wore in 1998, the first time he raced against his son Dale Earnhardt Jr.

All of his winning racecars are on display behind massive glass walls.